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MAIDs are identifiers that continue to exist cellular units and therefore are utilized to track consumer actions and buy historical past with time, specifically for use in cell in-application promoting.
These identifiers came at the price of purchaser privateness, and for that reason, regulators have already been cracking down. Here are several samples website of 3rd-occasion identifiers, as defined by EMARKETER’s Programmatic Promotion Explainer:
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Ad networks: They are like wholesalers in advertising. They invest in advertisement space from publishers after which you can market it to advertisers at a greater price.
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